Journal Ten

Who is faster to report it? Profession Journalism or Citizen Journalism?

Who can be more trust worthy?

Citizen Journalism can be more powerful than Profession Journalism. However,Profession Journalism’s skill of reporting are well trained as compared to Citizen Journalism.

Think about this, the power of Citizen Journalism during 911/ Tsunami.

Even though videos and pictures might not be blur and not well capture, it still depicts the situation at that very moment.

The comparison chart:


Here, you can actually compare the quality differences of this two video.

One is by a Professional Journalism and another is by Citizen Journalism.

Singapore Journalism:

  1. Stomp:(already mention in class) Image
  2. Razor TVImageImage
  3. Omy(Chinese)






Journal Nine

The power of internet with Singapore and its politic.

Well, Internet will definitely the best social media platform for political party to get their voters.

As below, you could see how Singapore politician on popular social media platform, so that they could reach their young voters.

At the same time, they did not negligent those audience that are less IT-savy. They stick to the tradition method with is to publicize on the newspaper.

Capture Capture1

Here are some politician’s official ‘Fan’ page for the public to know more about them.
Capture3 Capture4

Hashtags are being used. #PAP #workerparty etc…

By doing so, they bring themselves closer to the public.

As for the second part of this journal, I would like to share about today’s young adults and youth’s  view about Singapore and its political issue.

Being in their shoes, I feel that youngest these days (including myself) as long as Singapore is stable, safe and economy is doing well we will not be bother by it and we trust that the ‘leaders’ are doing a good job only if they are able to keep Singapore they way it is.

Journal Eight

Its all about marketing communication this week.

From the further research I’ve done regrading Samsung and Sony and their marketing plan, I feel that both their marketing communication are standing equally strong even though Samsung seems to be heading in the race.

I understand that marketing communication is about who are their customers target and  how can they attract them to buy their products. In the planning of marketing communication factors like Advertising, Cost, Time and target range of audience need to be taken into consideration.

Also, marketing communication can be presented different ways such as in written, spoken physical and multimedia.

Samsung and Sony indeed had their branding reaching to the audience. They promo their products in many various and attention capture ways. They also consider the fact of reaching a larger pool of audiences.

Additionally, with today’s advance technology social networks such as facebook and twitter become part of their marketing plan. People could ‘like’ or ‘#’ to link to their newly launched and even to products that have yet to be released.

Even the traditional marketing communication has strategy, the three main objectives to have a successful marketing communication are information, persuasion and reminder.

Information- Does the message content interest the audience? Did it provide all necessary details?

Persuasion- Did it convinced the audience/readers to want to find out more about the products?

Reminder- Have your message helps the audience to link to your produce whenever they see it? or they will be reminded of positive aspect about the brand.

In conclusion, mouth of words is the best marketing communication strategy.

Here to share:

(From samsung)

Journal Seven

Computer Virus and its protection gears.

Personally here are my rating for the top 3 anti-virus software:

1)AVG- Few premium programs earn that many kudos, much less free programs like AVG. Aside from an increased PC start-up time, its impact on system resources is minimal.

2)Nonton-Norton Internet Security 2012 gets top billing.Norton’s virus removal capabilities are also top-of-the-line, it has a penchant for misidentifying safe files as malware

3)McAfee-world’s largest dedicated security technology company.Consumers and businesses of all sizes from the latest malware and emerging online threats.”Our solutions are designed to work together, integrating antimalware, antispyware, and antivirus software with security management features that deliver unsurpassed real-time visibility and analytics, reduce risk, ensure compliance, improve Internet security, and help businesses achieve operational efficiencies.”

And currently, my computer is protected by McAfee.

In addition, some have the thought that the Firewall could protect you from all viruses, however how true can it be? Some computer virus are much smarter than we think they are.

Next, some thinks that if the computer prompt error message box frequently it means that they computer are infected with unknown viruses. However, that is not the case as it might be due to incompatible file that was open or clicked and the message box is just sending a warning to inform the user(s) to be careful with it.

Lastly, as long as you have an anti-virus software installed, your computer will not be infected by virus. That’s not true, as viruses are created by human and so are anti-virus software. Therefore, both of it are equally ‘smart’ so anti-virus software can be defected virus after all.

There is no 100% guarantee protection software.


For the second part of the journal, I would like to share what are the most common types of virus.

1) Macro Virus-attached itself in document word.

2) Boot Sector Virus- overwrite your hard drive

3)File infector virus-attaches itself to exe files

4)Stealth Virus-try to break through antivirus software

5)Self-modifying viru-try to avoid the dectection of the anti-virus software.

Journal Six

This week, I am going to write about Google Adwords.

Google Adwords is like PAY PER CLICK. (you only pay when people click on your ads)

Google Adwords gather people of similar interest together with the use of keyword search.Goodle Adwords not only aid in attracting people in business wise and it could also gather people with same interest group.

Here are some of my findings:

Works Well

  • Only users searching for exactly what you’re offering see your ad
  • Users see your ad as they’re gathering information to make purchase decisions
  • Your ad appears prominently next to Google search results
  • No competing images or animations on the page
  • More new users as Google’s audience continues to grow rapidly

Easy to Use

  • Instant activation with a credit card
  • Automated reporting available 24 hours a day
  • Text only, so easy to create or change ads
  • You have total control of your ad’s content and targeted keywords

Highly Cost Effective

  • Only pay when ads are shown- (therefore, its totally worth it)
  • No minimum purchase required
  • Unlimited free changes to your ad(s)


Do you know that there is a different between Google Adwords and Google Ad words express?

Google AdWords Express differs from traditional Google AdWords in the sense that it’s specifically tailored to local business that don’t have a lot of time to invest in PPC but see the value of advertising on Google. For instance, in traditional AdWords, users need to find their own keywords, set bids, and manage those bids. Within AdWords Express, Google does all of those things for you automatically…and more.

Since the launch of AdWords Express, public interest has steadily risen month over month, as shown in the graph below from Google Insights.
Read more:


Using Movie Maker and Experience.

you can hear my voice and see some familiar faces of  your students.